Being in business since 1908 has some advantages: History, experience, longevity, and nostalgia. However, there are some disadvantages: Complacency, outdated equipment, “old school marketing”, and reliance on repeat clients. Today’s modern business world is changing as fast we upgrade our cell phones. In fact, much of how businesses are found, in today’s world, is through what happens internally with our digital phones, laptops and iPad. Just a few short years ago, the William C Huff White Glove Moving and Storage Companies embarked on a full digital transformation. Today we are like no other moving company in America. Here is some reason why we are like no other moving company.
- DIGITAL TRANSFORMATION
Wikipedia describes digital transformation as; “…the use of new, fast and frequently changing digital technology to solve problems often utilizing cloud computing, reducing reliance on user owned hardware…”. It further says: “The digital transformation is slated to generate over $370 billion in global value during the next four years.” And Wikipedia indicates that only 18% of the US is digital transformed while most of Europe is at about 10% transformed.
By embracing digital transformation, the William C Huff Moving and Storage Companies is positioning itself to add significant value to, not just the 111-year reputation but, to our clients’ value. Being able to access our company via any digital device with ease and confidence allows our clients better use of their time, resources and security.
Along with digitally transforming the William C Huff White Glove Moving and Storage Company, security has been built in. One of the benefits of complete digital transformation is that a company is forced to recognize the ever- increasing threat of cyber theft. With so much data now based in a cloud, it is essential to have the very best cyber security available. In the past year the William C Huff Companies have invested in the latest hardware and devices and loaded them with multi-layered, encryption technology that is virtually impervious to cyber threats. This advanced security technology is the same that is used to protect military and airline data around the world. Our clients can feel 100% safe with their data and assets that are managed by the William C Huff Co.
Another advantage of digital transformation is that much of the software used in DT will automate many of the processes that have been done manually in the past. By integrating with a super powerhouse like HubSpot for its CRM (Client Relations Manager), the William C Huff Companies has instantly been able to track, automatically, every aspect of our clients and leads from new potential clients. With sophisticated data analytics, our company is able to know precisely what our clients’ needs are and how those needs are changing, allowing us to automatically make changes in how we relate to our clients.
Most of today’s traditional moving companies simply rely on buying “third party” leads from marketing specialists who drop $10’s of thousands per month on buying ranked positions on the world-wide web. In doing so, these companies have very little need to provide superior service and, quite frankly, these moving companies will not have the resources to provide good service. Today’s traditional moving company mostly competes on price and value is not something they can offer.
By relying on it’s already trusted 111 year reputation and partnering with industry experts to help guide its moving company into complete digital transformation, the William C Huff White Glove Moving and Storage Company has set a bar that will distance us from any other moving company in the US and, the world. Privacy, security and world-class service is now available at the click of a button. Over the up-coming months and years, the William C Huff Companies will continue to lead the way in order that more clients who want the best and most secure service will be guided, via our digital marketing plan, to our website and host of concierge services and products.